Tackling colon cancer:
Dak Prescott’s powerful message.
When the American Cancer Society lowered the age for colon cancer screenings from 50 to 45, it opened the door for 21M more Americans to prioritize early detection. As a sponsor of the Dallas Cowboys, Baylor Scott & White Health had a powerful ally to help spread the word: quarterback Dak Prescott.
Utilizing the NFL's My Cause My Cleats platform we teamed up with Dak and shoe artist Jake Danklefs, who both lost parents to colon cancer—to create a moving campaign honoring their shared story and encouraging others to get screened.
Massive reach
19M
fans reached in one night
Social buzz
1M
social media impressions, through 135K engagements
A meaningful push toward colon cancer awareness and early screenings, with national spotlights by Sports Illustrated, NBC News, Sunday Night Football, and more.
Gold AdAge Modern Healthcare Award
& Social Media Campaign of the Year
Gold Regional AAF Addy
Through this campaign, we turned personal loss into a rallying cry, proving the power of authentic partnerships to save lives.
Agency: Launch